Monthly Archives: May 2012

Me + Asia = Karaoke

I have a karaoke set up at home so I’m a bit addicted to the sport. The planners from Y&R and MEC all went out one night where I saw mic covers for the first time. I’ve been singing unprotected and never realized. I (foolishly) promised I wouldn’t publish pics and video from that night.

Later in the week, I found myself out with Argha Sen. I met Argha last year at the Festival of Media where we were both on the judges panel for their awards. He is the head of marketing in Asia for Toys ‘R Us as well as a passionate foodie. He’s also a generous spirit and planned three different evenings in Hong Kong at hidden kitchens and various other places off of the tourist track. Plus he has a wonderfully diverse group of friends who joined each evening and gave me multiple perspectives on the city. We drank whiskey in a speakeasy. We danced to live African music. We ate a special Thai meal prepared by the chef of Bo.lan who had been brought over from Bangkok to delight our palates with jungle curry, oysters and slow cooked pork.

My last night in Hong Kong was Jason’s wife’s birthday so Argha got a few people together and we started with a drink on the 118th floor of the Ritz Carlton to say good bye to the city. Then we went to a little Japan type area and ate the most massive boat of sushi. His friend Thomas has this gem of an apartment in a seedy neighborhood so we went there for a drink. Argha knows I have no problem singing at any time, so I became the entertainment. For one night only, I got to hog the pretend mic and sing my heart’s content. Thanks to all my new friends for making Hong Kong such a wonderful experience.

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A Hong Kong Commute

Jason’s commute is about 30 minutes door to door and he gets to look at this everyday. The road is kind of narrow, so you often see buses surgically pass each other with only inches to spare.

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What’s happening with the planner survey?

Greetings from Hong Kong. I wanted to let you know what I have in mind for the planning survey this year. Because of my current project, now is not the ideal time for me to do the survey. And really, I’ve been a bit stupid about the timing for a while. I always find myself working on it in the summer. That wasn’t such a big deal when I lived in Miami – you want to be inside in the summer – but now going into my fourth year in Europe I want to shift the analysis to the fall/winter when I plan to enjoy snuggling up to my laptop over warm drinks.

I’m also starting to view the survey and it’s purpose more broadly. Simon Sinek has had a profound impact on me in how I view brands as well as personal meaning making. And I find myself wishing that planners were more connected. (I use the term “planner” as a catch-all term for the mixed group of lateral thinkers with many titles so don’t get bunched up about it.)  I know I benefit tremendously from having a broad, global network of helpful intelligent people I can turn to who are outside of my day to day work.

That being said, my plan for the survey this year is to change it quite a bit. I’d like to keep the core questions in order to get the salary info we all find so useful, but then stop with the questions. Instead, if you so choose, you can participate in a couple of projects/platforms.

One will be Skype related. You put in your Skype ID and country and we match you with someone in a different country. We can provide some starter questions to get the conversation going. You agree to have one Skype and then answer a few questions about the conversation. Maybe something as simple as “what did you learn?” These responses become the content for the survey in addition to the numbers. Some people I’ve shared the idea with have called it Planner Roulette. Anybody got a better name? Anybody got some basic coding experience so we don’t have to do the matching manually?

The second is something you can start dabbling with now. We thought it would be cool if there were a Couch Surfing just for planners. Imagine going on a business trip to a new city or country and staying over the weekend to learn more about it. Or just finding a local to meet for a coffee while you’re on holiday. Couch Surfing is about both types of experiences. You can participate and never stay over with a person. You can stay in a guest room if they have one. So Willem van der Horst and I are currently moderating a group called Planners Everywhere within the Couchsurfing site. You can create your profile with Facebook connect but the site leaves a lot to be desired in terms of UX. Be patient. We figured it was better to have something than to pass on the idea. And we don’t have the desire to build it from scratch. We will be policing the group by checking members profiles on LinkedIn. Making it private makes it impossible to find. Give it a try and leave messages on the group message board to share your experiences. If anyone fancies a few days in Amsterdam, I am willing to be the first host. I don’t have a guest room, but I do have a couch and I have karaoke at home. Don’t all request at once.

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You’re worth writing about

Rob Campbell was the first person I told about my project a year and a half ago and it was his positive energy toward the idea and his willingness to participate that catalyzed it into existence. I mentioned it vaguely at the very back of the planning survey report last year and Simon Kemp wrote to me saying he’d love to have me come to Singapore. I already knew and admired Jason Oke and Saher Sidhom plus we had casual emails from time to time so it was easy to ask them.

Once I announced the idea on my blog, Phil Adams in Edinburgh at Blonde raised his hand. Then I read an article about Brian Millar (Sense Worldwide in London) that made me contact him to see if he’d be interested. Fortunately he was.

If you’re keeping count, that’s six people who have agreed to this scheme. There’s a seventh but I’m not ready to announce him until we’ve had the opportunity to Skype and not just email. I’m thinking I will work with about 12 people, so I’m already halfway through the finding people part, the part I thought might be the most difficult. What you might also have noticed is that none of these early adopters has two X chromosomes. And it’s got me wondering why haven’t any women raised their hands? Why don’t I know more senior women out there who I could work with? I’ve spoken with Heidi Hackemer about tagging along with her project. She has bought a big black truck and is dipping in and out of agency life making expeditions into American culture and then freelancing as a planner. Depending on her schedule, I do hope to jump in with her and get back in touch with the US.

At this point, as I ask my contacts who else I should work with – remember I’d also like to spend time with clients and creative directors – I’m also specifically probing, do you know any women? One female planner I spoke with thought maybe women don’t imagine they are special enough to be written about. But I think that the low numbers of senior women make finding the few that would go for this project quite difficult. I’m still looking to go to Cape Town, India, Australia, Japan and Buenos Aires and I’m open to working with more than 12 people to get a few women involved. So if you are a smart woman thinking, hmmm, maybe I could do that, or you know one who might be up for it, please leave a comment here or write to me at hklefevre at gmail. I’m very helpful with children if that’s a selling point.

Finally, here’s a must see video on the subject.

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Meet my Hong Kong Coach

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