Monthly Archives: June 2010

You’ve seen Wordle, right? It lets you make some sweet little word clouds and can suck you down a vortex of colors, fonts and layouts trying different combinations to perfect what you’re trying to say about a chunk of text. … Continue reading →

Two days ago my interweb friend, Bud Caddell, put out a call for some support for a new book project. His goal is to raise $5,000 and, as he explains here in more detail, gather an editorial board to participate … Continue reading →

We’ve reached the end of the series. If you’ve just landed, you can check out the other seven parts starting here. Crowd-source your own work. You may be nothing in planning if you’re not on Cool Planner Hair, but seriously, … Continue reading →

Generate possibilities. This is not merely true of digital – no matter what your realm, any planner worth a pay check should be coming up with possibilities. But when it comes to applying this principle to digital we have to … Continue reading →

Seeding is cheating. Cheating works. All of the media and PR firms I’ve worked with are struggling to get their head around seeding. I define seeding more broadly than most – to me it’s anything that get’s views and conversation … Continue reading →

Fads are real. Digital can move fast enough so that we can be a part of fast moving popular culture. And we can create popular culture. Two examples I love right now are Assisted Serendipity using Foursquare data to be … Continue reading →

Are you hanging in there? I can’t believe I’m posting on a daily basis. This is so not me. So don’t get used to it. Where were we? Ah, yes… Strategy is what comes after the brief. Concepting takes more … Continue reading →

Free ourselves from media, create content. Create good content. Any marketer can put stuff on Facebook, Twitter, YouTube, Slideshare, Flickr, a microsite or a company blog. Of course that’s also the problem. There’s a lot of crap out there. So … Continue reading →

Listen to the conversation. Everyone talks about listening, and I would argue that it’s getting to be a full time job that we need specialists for in order to implement properly. For our purposes, we need to know the tools … Continue reading →

A couple of weeks ago I was in Romania speaking at a marketing conference and conducting a workshop. The tireless Costin Radu is essentially the most connected man in Bucharest and he and his colleague Vlad perfected the art of … Continue reading →