Monthly Archives: November 2009

Meeting Foursquare’s Dennis Crowley

I’m in the middle of a pitch right now and as a result started looking into Foursquare. I needed to find out quickly what kind of partnership opportunities might exist so I reached out to my Twitter friends to see if anyone knew anyone there. Turns out, one of my friends here in Amsterdam had a friend who knew their Twitter IDs, which led me to find out that Dennis Crowley was on a plane to Amsterdam as I was trying to track them down. Destiny!

What I love about Foursquare is the ability to remove planning from your evening and give in to serendipity. The best nights out are not planned anyway. But putting that in practice proved a bit difficult when I tried to join a pub crawl of strangers midstream with only Foursquare feeds as my guide. After dinner, I hopped in a cab to meet the Amsterdam Foursquares and Dennis at Cafe Kobalt. I’d missed them by about an hour but their updates hadn’t come through the system yet when I’d started out. Now it clearly showed they were over on Wolvenstraat. Back in the cab. Get there and again disappointment. The bartender said we’d missed the group of Americans by about 15 minutes. Foursquare doesn’t have you check out, so you have to check in to your next location to be found. We had a drink but the next check ins weren’t coming through so the Dark Angel and I headed home.

Sunday met with better results and Dennis and I finally had a drink and a chat at the American Hotel. He’d had several ideas pitched to him for new badges by the Amsterdam Foursquares the night before. His favorite was the Drugs, Sex and Rock and Roll badge where you’d have to go to a red light location, a coffee shop and a music venue all in one night to unlock it. Sounds like a solid Amsterdam challenge.

Dennis Crowley and Heather LeFevre

I was really interested to know if people cheat on Foursquare. Dennis describes it as the wild west right now. People are setting up their living room, bathroom and shower as locations or their checking into real venues from their couch. He’s planning a clean up phase soon so all you cheaters beware.

I was also keen to know what the points are for. At the moment it’s just about bragging rights, but down the road they are looking into special offers to trade for points or making donations to charity. I wondered what orphans will do with the Foursquare points. Let’s just say it’s not all figured out yet.

It sounds like there are a lot of exciting things in the works for Foursquare. Some big brands are exploring ways to partner with them and their 5th employee starts work this week. Even better, this was (fingers crossed) the first weekend that the system didn’t crash from too much traffic. There are about 100K users at the moment with something like 80-90% in the US. Right now I only have 2 friends in Amsterdam who use it and maybe 5 in the US. It was pretty funny to see my former CPB friends becoming the mayor of the Burger King in Gun Barrel, CO, but at some point posting all these checkins to Twitter could get mighty annoying. Hopefully Foursquare will take off and perhaps we will all opt-out of letting everyone know our position on Twitter. Because really I only want to know where my friends are wherever I am in the world and the Foursquare app tells me.

Dennis was kind enough to offer me the Blackberry beta so I’ll be giving that a go. I don’t have an iphone (digital workforce sacrilege?) but I just don’t want to have two phones and I haven’t been able to get work to abandon the Blackberry yet. Maybe if we win this pitch…

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